Google Ads, SEO & Local SEO Growth Campaign
Increase qualified leads from homeowners searching for custom blinds, draperies, shades, and window treatments in Westfield and surrounding communities. Improve local search visibility while generating more consultation and quote requests.
Restructured Google Ads around high-intent service keywords such as custom blinds, custom draperies, window shades, and shutters. Tightened geographic targeting to focus spend on higher-value service areas and added negative keywords to reduce irrelevant traffic. On the SEO side, optimized core service pages, strengthened local keyword targeting, improved internal linking, and enhanced Google Business Profile signals. Conversion tracking was also implemented for calls and consultation requests.
Within six months, qualified website leads increased by 62%, while Google Ads cost per lead decreased by 34%. Organic search traffic to key service pages grew by 47%, and several priority window-treatment keywords moved onto the first page of Google. Google Business Profile calls and website actions increased by 41%, helping generate a more consistent pipeline of in-home consultation requests.
