INDIANA’S DIGITAL MARKETING AGENCY

Driving Consistent Local Leads for a Growing Cleaning Company

Campaign:

Local SEO & Google Ads Lead Generation Campaign

Goals:

Generate more residential and commercial cleaning inquiries, grow recurring service bookings, and increase visibility for local searches related to house cleaning, office cleaning, move-out cleaning, and maid services.

Strategy:

Separated Google Ads campaigns by cleaning service, improved keyword and geographic targeting, created stronger call-focused messaging, optimized core service pages, strengthened local citations, and improved Google Business Profile optimization and review signals.

Results:

Quote requests increased by 71%, phone inquiries increased by 46%, organic search traffic grew by 53%, and cost per qualified Google Ads lead decreased by 29%.

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