INDIANA’S DIGITAL MARKETING AGENCY

Increasing Used-Car Leads Through Paid Search & Local SEO

Campaign:

Google Ads & Automotive SEO Lead Generation

Goals:

Increase vehicle inquiries, phone calls, and dealership visits from shoppers actively searching for affordable used cars, trucks, and SUVs in the local market.

Strategy:

Created high-intent Search campaigns around used vehicle and financing searches, optimized inventory and vehicle-detail pages for SEO, improved conversion tracking, strengthened dealership-focused local SEO, and shifted ad spend toward keywords and vehicle categories producing the strongest leads.

Results:

Vehicle inquiries increased by 84%, tracked phone calls increased by 49%, organic traffic to inventory pages grew by 58%, and cost per inquiry decreased by 31%.

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